The Top 5 Ecommerce Platforms For 2018

When starting an Ecommerce website, the options are seemingly endless – as the online economy grows, so does the options for platforms. Each platform has it’s pros and cons depending on the type of ecommerce website you’re hosting, and some platforms provide a more suitable solution over other platforms.

To help you decide the right Ecommerce platform for you in 2018, we’ve compiled a list of the top 5 Ecommerce platforms for the upcoming year.



Magento has emerged as the most popular Ecommerce platform, accounting for nearly 20% of the market share.

Arguably the most powerful Ecommerce platform available, Magento offers a lot of flexibility and control over how your website looks and functions. Featuring hundreds of extensions and themes, Magento allows for a highly customizable experience however this does come with a higher price tag than many competitor Ecommerce platforms.

Magento has two versions –


Open Source is the free, open source option for small and medium businesses. This is a low-cost entry option for Magento however it does require self-hosting.


Magento Commerce is the cloud hosted enterprise solution, with an extensive range of features at a higher price tag such as:


  • Promotions and Pricing
  • Search Engine Optimisation
  • Site and Content Management
  • Catalog Management
  • Catalog Browsing
  • Product Browsing
  • Checkout and Payments
  • Order Management and Customer Service
  • Customer Accounts & Loyalty
  • Support for Global Sites


  • Complete flexibility and control over your website
  • An integrated marketplace offering hundreds of themes and extensions
  • A fantastic support team – The Magento Solution Partner Program
  • Free community version


  • The enterprise solution is one of the most expensive on the market
  • Installation and set up is difficult and time consuming
  • Hosting is required for the open source version
  • Maintenance for your Magento system can be expensive


Verdict: If you have a large budget dedicated to creating a professional, enterprise Ecommerce presence then Magento can be a good choice for your business. If you have a limited budget or time schedule, then you may be better suited to one of the alternatives listed here.




Shopify is currently one of the most popular, if not the most popular ecommerce platform in the UK. This can be partly accredited to the easy set up and customization of their platform.

Providing an extensive range of themes, extensions and applications, Shopify allows anyone to create a professional-looking Ecommerce website with no coding or development knowledge.

Here are Shopify’s main features:

  • Unlimited number of products
  • Full Website and blog using your own domain name
  • Integrated payment solution
  • Free SSL certificate
  • 24/7 support
  • Discount codes
  • Can also sell offline via Shopify POS
  • Ability to set-up a Facebook store
  • Large range of shipping apps
  • Sync inventory and orders across sales channels (e.g. Amazon, eBay, etc.)


  • 14-day free trial
  • Many apps and themes to choose from
  • Easy to use setup and customization
  • Cloud-based solution means you don’t need hosting


  • Some of the features are simpler than other Ecommerce platforms
  • Can be quite expensive
  • Less flexibility in terms of customization and migration


Verdict: Shopify is a great choice for an entry level Ecommerce website if you have no prior coding experience, and the 14-day free trial is a great opportunity to try it out and see what you think. While it may not have the tools necessary for a larger enterprise environment, it is an attractive option for small to medium Ecommerce websites.




Woocommerce is a WordPress-based Ecommerce platform which powers a large percentage of the top Ecommerce websites.

Essentially a WordPress plugin, Woocommerce is free and seamlessly integrated into the popular blogging platform.

As Woocommerce requires WordPress, it won’t be suitable for everyone, and it does take a bit more work to install and configure than other platforms – but it compensates by offering a staggering range of options and customization.

Here are some of the primary features:


  • Built on WordPress which runs 26% of the web.
  • Seamlessly integrates commerce with content.
  • Only add the options you want.
  • Use it to sell anything (physical products and digital downloads to subscriptions, content and even appointments)
  • Add unlimited products and users
  • Take unlimited orders
  • More than 400 official extensions
  • Edit any part of your site
  • Built-in blogging
  • Embed products, checkout and more on any page


  • WordPress integration helps with content marketing
  • It’s free and open source
  • The largest range of themes and plugins to choose from
  • Easy set up and customization


  • Set up is not as quick as some other Ecommerce platforms and does require some technical knowledge
  • Hosting is not included, so you will need to set that up yourself
  • Extensions are paid, which can add up in monthly fees
  • Lacking in support options


Verdict: For WordPress websites, Woocommerce is your go-to Ecommerce choice. For websites not based on WordPress however, you may want to look elsewhere.



Prestashop is a free, open-source Ecommerce solution that has gained significant traction in the last few years. Started by students in Paris, it’s quickly grown to become one of the most popular Ecommerce platforms available.

Similar to other platforms, Prestashop has two versions: cloud based, or self-hosted. Self hosted allows for full control over the technical aspects of your store, while cloud based provides a more simple and streamlined service.

Here are some of the primary features:

  • Quickly create products to sell online
  • Choose which message to display for out-of-stock items
  • Track the inventory of each product
  • Configure the shipping methods
  • Add a product search box in your 404 error pages
  • Configure the one page checkout
  • Allow your customers to quickly create an account
  • Configure taxes depending on the locations
  • Configure coupons
  • Connect your store to social networks


  • Easy installation and configuration
  • Support for up to 60 languages
  • Active community and support


  • Addons can be very expensive
  • Technical support is a paid addon
  • Lacking in scalability or polish

Verdict: Prestashop is worth considering for anyone looking for a powerful, cheap Ecommerce solution, however it’s important to bear in mind the lack of experienced technical support and the paid addons.



Opencart began as a Perl-based Ecommerce tool in the early 2000’s, and has since evolved into the powerful PHP-driven Ecommerce platform.

Renowned for it’s easy set up and huge community, Opencart is a free, open-source solution suitable for any Ecommerce website.


  • Lightweight, fast, and powerful
  • Free (with no hidden charges)
  • Huge range of extensions for any feature


  • Opencart can be difficult to customize
  • Not ideal for scaling

Verdict: Opencart is a great option for anyone with technical experience looking for a cost effective Ecommerce solution. If you are lacking in technical support however, you may want to look elsewhere.



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